Who We Are
A specialist media agency that supports players of the pharmaceutical industry with their media communication activities targeting healthcare professionals (HCP).
What do We Mean by That?
Source: Wikipedia
newspaper, magazine, specialist publication, brochure, catalogue
Electronic Media:
website, newsletter, database, forum/chat, social media
PHARMACEUTICAL INDUSTRY
Companies manufacturing and/or distributing prescription and OTC drugs and medical devices.
HEALTHCARE PROFESSIONAL
Specialist, general practitioner, professional opinion-leader, pharmacist, pharmacy expeditors, healthcare professional, head of institution, authority employee, other stakeholders in the health-care industy.
MEDIA COMMUNICATION
Print Media: newspaper, magazine, specialist publication, brochure, catalogue
Electronic Media: website, newsletter, database, forum/chat, social media
MEDIA AGENCY
“Media Agencies advise companies on how and where to advertise”
Source: Wikipedia
Why MediaMedica?
Market Insight
Database, Decision Support Software, Experience.
We literally wake up and fall asleep with this on our minds, believe you me, we know and understand this unique segment of media communication better than you…
Through our databases, we have not only gained a complete and detailed theoretical knowledge, but thanks to the 140+ campaigns implemented so far, we now also have empirical knowledge of media partners, platforms and placements, and our work is supported by a professional media agency decision support system in planning and management.
Efficiency
Instead of you, Proactively, Optimized, Followed-up.
Through our cooperation, we save money for your brand and time for you! We always plan our campaigns on the basis of price/reach and KPI indicators, we fully manage the media, creative and campaign aspects of your activity, and rely on our real-time and structured data service to provide campaign follow-up and analysis for maximum optimization.
Transparency
Measurement, Independence, Comparability.
With our help you can finally see clearly! We use independent and professional metrics to measure the effectiveness of your campaign, our standardized and continuous measurement system offers comparability of achieved results either by placement or even by campaign.
Our Services
Media Strategy
Media Planning
Media Buying
Media Management
Media Audit
Our Portfolio
Reach of Target Group
Use the calculator below to easily check the proportion of your planned campaign’s HCP audience in MediaMedica’s print and online portfolios:
Our Partners
Campaign References
CAMPAIGN No.1.
Magnesium in Focus
An OTC Product for Magnesium Deficiency
CAMPAIGN No. 2.
Competition with the Client
Prescription Antipyretic
and Analgesic Product Campaigns in Pairs
CAMPAIGN No.3.
Anticoagulation 2.0
Prescription Novel
Oral Anticoagulant
(NOAC) Campaign
FAQ
Paid media communication, WHAT IS IT GOOD FOR?
PRESENCE: it provides a multi-channel, 360-degree, continuous communication presence for your topic / indication / product among your valued healthcare professional target group, it offers a chance to supplement or even partially trade in your brand’s traditional event activities and sales representative visits
REACH: offers to reach your HCP target group quickly with a high rate of access, high frequency at a favorable cost / reach - and enables your brand to deliver short, impulse-based educational and promotional messages
I know media platforms, WHY WORK WITH YOU?
MARKET KNOWLEDGE: we literally wake up and fall asleep with this on our minds, believe you me, we know and understand this unique segment of media communication better than you…
Through our databases, we have not only gained a complete and detailed theoretical knowledge, but thanks to the 140+ campaigns implemented so far, we now also have empirical knowledge of media partners, channels and placements.
EFFICIENCY: throughout our cooperation we save money for your brand and time for you! We always plan our campaigns based on price / reach and KPI-s, we fully manage the media, creative and campaign aspects of your activities, and for maximum optimization we produce regular analyses, continuous follow-ups on results relying on our real-time and structured data provision service.
TRANSPARENCY: with our help you can finally see clearly! We use independent and professional metrics to measure the effectiveness of your campaign, our standardized and continuous measurement system offers comparability of achieved results either by placement or by campaign.
My target group or budget is small, IS WORKING WITH YOU GOOD FOR ME?
TARGETING: due to the unique operating logic of the pharma sector and the HCP media segment, there is almost no such thing as a HCP target group being too small or its members too few… if you can't count the recipients of your messages with both hands, we will have a targeted and effective solution for you
COST EFFICIENCY: using a professional media buying agency is not really the matter of budget size but rather the number of media partners used … If you want to deliver the messages of your topic / indication / product via only one preferred media partner’s channel (which we do not recommend), there’s no need to involve us, but if you are open to communicate via more than one media partner’s channels, it is worthwhile contacting us because we can implement a complete, diversified activity, with a budget of EUR 5-600, depending on the target group.
Can you achieve better price deals with media partners?
SIZE EFFICIENCY: at least as favourable as what you can get, but taking the average annual 70+ campaigns we manage into account, we can negotiate even better prices with some suppliers, because we purchase from them regularly, not only then and not only for you.
15% agency commission … IS IT NOT TOO HIGH? WHY IS THIS WORTH IT FOR ME?
TIME AND EXPERTISE IS MONEY: By utilizing our unique professional competences, you will be able to communicate more cost- and reach effectively, so you will save money just as you will save time by outsourcing media communication tasks, which ultimately equals money also… We are convinced that you can place confidence in us, there will be so many tasks remaining for you to complete in product management which will not be done without your personal involvement ;o
Contact Us
PHONE
+36 1 336 0955
info@mediamedica.hu
ADDRESS
Sarolta str. 6.
Budapest 1025
Contact Request
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